Biometrics at Disneyworld: A Case Study in AI Ethics
Case study
Last week I found myself in an unexpected AI ethics case study - at Disneyworld, of all places! As an AI ethicist, I couldn't help but analyze the situation. Here's what happened, what Disney got right and wrong, and what we can learn from it.
For dessert, an AI-generated take on this post is at the end!
The Scenario
Picture this: You've been planning your Disneyworld trip for months. You've got your online tickets, you're standing in the long line at the gate, excited to enter the magical world of Disney. You expect a simple ticket scan, but suddenly, you're asked for your fingerprints or a face image. Surprise!
This is exactly what happened to me and my friends. As someone deeply involved in AI ethics, I immediately saw this as a teachable moment. Let's break it down.
The Good: What Disney Got Right
Opt-out option: I was able to opt out of providing biometric data.
Staff knowledge: An employee was able to answer my questions about data usage.
Data deletion policy: They claim to delete all b…