Hi AI ethics enthusiasts,
This week, California passed three new laws on deepfake prevention:
The California AI Transparency Act (SB-942)
Elections: deceptive media in advertisements (AB-2839)
Defending Democracy from Deepfake Deception Act of 2024 (AB-2655),
These new laws are game-changers!
Today, I will review the first one on this list, the Transparency Act, which requires marking synthetic content. I will explain why it is so important, explain what it says, and discuss pros and cons of this law. Stay tuned for reviews of the others!
For dessert, an AI-generated take on this post!
Importance
People sometimes think that the US doesn’t have AI regulation because of the lack of comprehensive federal AI laws in the style of the EU AI Act. This is a misconception. In the US, State laws, and even City laws, can have far-reaching consequences nationwide and beyond.
A case in point is the story of Clearview. Clearview is a US facial recognition company. Their technology ingests images of peopl…