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The FTC's Landmark Decision: Rite Aid Banned from Facial Recognition

The FTC's Landmark Decision: Rite Aid Banned from Facial Recognition

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Ravit Dotan's avatar
Ravit Dotan
Dec 20, 2023
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The AI Treasure Chest
The AI Treasure Chest
The FTC's Landmark Decision: Rite Aid Banned from Facial Recognition
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Hi AI ethics enthusiasts,

Big news in the world of AI regulation and ethics! The Federal Trade Commission (FTC) has just dropped a bombshell: Rite Aid, the major US drugstore chain, has been banned from using facial recognition technology for five years. This decision comes in response to the company's "reckless use of facial surveillance systems" that left customers facing humiliation and other harms.

I'll break down what happened, why it matters, and what it means for the future of AI regulation. This case is a perfect example of how AI ethics isn't just theoretical – it has real-world consequences that affect businesses and individuals alike.

For dessert, an AI-generated take on this post is at the end!

The Rite Aid Saga: A Cautionary Tale

From 2012 to 2020, Rite Aid deployed AI-based facial recognition technology in hundreds of stores to identify potential shoplifters. However, the FTC's investigation revealed a shocking lack of safeguards and due diligence:

  1. Covert Surveillance: Rite Ai…

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